Startups as an experiment to the a hypothesis
One useful way I find of thinking about startups, and their pace of iteration, experimentation, morphing, and pivoting, is that they are an experiment to test the hypothesis of a product <-> market <-> business-model relationship. As such, we can treat them with the scientific method, and bring to bare the tools we’ve learnt from other scientific endeavours. A hypothesis exists within a network of supporting hypotheses, many of which are just accepted as assumptions, but all of which are subject to scrutiny and testing. ...